The UK online food delivery market is booming. With an estimated current value of £2.4 billion, our online food ordering industry has been steadily growing by 39.7% year-on-year (averaged since 2016).
Whilst the Covid-19 pandemic undoubtedly accelerated this trend, the good news is that the shift to delivery is here to stay. This year, growth is expected at an even higher rate, with the market size predicted to increase by over 47% by the end of 2021.
With figures like this, it’s not hard to see why food delivery and takeaway services can massively grow your restaurant franchise. Today, we look at four of the most important benefits of offering food delivery – and why it’s an essential service for any kitchen.
Let’s cut straight to the chase. Food delivery means improved profits for your restaurant. It’s that simple.
Restaurants offering food delivery are able to serve more customers with less staff costs. What’s more, if you’re running a ghost kitchen brand – then your overheads for premises (as well as furnishings, front-of-house etc.) will be substantially lower.
Whilst many food delivery platforms charge commission, the additional orders received more than make-up for these charges.
This isn’t something that many virtual kitchen brands would consider, but being present on large food delivery platforms means more people see your brand on a daily basis.
Think of food delivery almost as free advertising – increasing orders at the same time as brand awareness.
Being present (and linking to) large platforms will also improve your website’s discoverability and SEO. As a final added bonus, online ordering helps food franchises appeal to growing markets such as millennials and Gen Z, that may not otherwise have been aware of your brand.
Ease of implementation
Many restaurant franchise owners are concerned that optimising for food delivery will be a time-consuming and expensive task. But this isn’t so… Restaurant owners are more likely to report issues and delays with traditional front-of-house than they are with delivery services.
There’s plenty of help out there (including Peckwater Brands!) to help you run a successful delivery franchise from your existing kitchen. With automated systems and assistance with platform listings, branding and staff training – you’ll only have to focus on your kitchen and your food.
Diversify revenue streams
If you’re running a “bricks-and-mortar” restaurant – then food delivery offers a fantastic opportunity to diversify your revenue streams. This doesn’t just mean increasing orders and covers, but also allows you to appeal to consumers at quieter times such as lunch and late-night.
Online food delivery platforms also make cross-selling and discount offers a breeze. It’s relatively simple and risk-free to diversify and introduce new menu items, special deals and time-limited offers. Experiment, track, analyse – and you’ll expand your business in no time.
Perhaps most significantly, by offering food delivery, you’re giving consumers what they want. Convenience, quality and individualisation are all essential features for modern diners and a must-have for any food franchise.
Peckwater Brands provide unrivalled fully-serviced food concepts to restaurant franchises and ghost kitchen operators. On average, our virtual brands drive an +823% increase in delivery orders. If you’re looking to increase revenue and grow your food delivery business, get in touch with our expert team today. We’d be delighted to help.