The virtual food brand market has exploded in recent years. Indeed, McKinsey and Company analysis has shown that food delivery is now worth over $150 billion globally – having more than tripled since 2017.
Despite this, it’s a world where the difference between failure and success often rests on a knife edge. Many ghost kitchen brands are consequently turning to multi-brand policies to increase profits and audience share. It’s been a game-changer for food delivery businesses hungry for success.
Today, we take a look at the benefits of multi-brand approaches. But first things first – what exactly is a multi-brand ghost kitchen?
A multi-branded ghost kitchen is simply one location that’s managed by a single individual or company. They offer multiple brands and styles of cuisines from one commercial kitchen – each providing something different or unique to the customer.
The individual virtual food brands are marketed as their own entity. Despite this, the food is prepared by the same chefs using the same equipment – often at the same time! Just think, one staff-member could be preparing the ultimate superfood salad on one side of the room, whilst another chef simultaneously creates a mouthwatering pizza and wings feast.
If you already run a ghost kitchen and have the capacity to take on new orders – then multiple brands are the way to go. They allow operators to make the most of appliances and resources, attract a wider customer base and increase profits. So what are you waiting for!?
Here are some of the most important benefits to consider…
The Peckwater Brands blog has all the advice and inspiration you need to supercharge your virtual food brand. From top tips on reducing waste to setting-up loyalty schemes and improving your food delivery service – stay in-the-know and one step ahead of the competition.