The food industry is one of the most competitive sectors in the world. Restaurant franchise operators are constantly vying for diners’ attention and orders.
It’s therefore essential to continually innovate and experiment – and what better way to develop ideas, than networking with industry peers and decision makers?
Trade shows are an important method of growing your business and making connections. Not only are they a smart commercial decision, they’re also a lot of fun too!
With this in mind, here are three ways trade shows can help your food delivery business, as well as our top picks of events to check-out in 2022.
3 ways trade shows help virtual food brands
1. Grow your business network
It’s a mantra of the business world, but networking is simply essential. Creating links with related companies and industry leaders will help your kitchen thrive.
These “real life” connections are especially important for the ghost kitchen brand sector which operates primarily in the virtual sphere. So take a look at exhibition schedules for social events, talks and lunch gatherings – and make sure you attend!
2. Undertake competitor analysis
Leading brands use trade shows to discuss and present their strategies. So pay careful attention here.
Walk around the show floor, talking to other companies and noting which booths or talks are performing well. You never know what useful information you might glean.
3. Continuing professional development
Trade shows often incorporate multiple educational sessions, helping food franchise owners develop their knowledge. As well as business strategy, this could include presentations on the latest technology, equipment and food concepts.
Prioritise sessions most closely related to your business and take lots of notes. This will help create actionable insights once you’re back in the kitchen…
The best trade shows for virtual food brands
When researching trade shows, think of these events as a product. It’s all about finding the perfect event for your unique business needs.
Ask questions such as whether the event is well-matched to your niche, are competitors or industry gate-keepers likely to attend, and what do you hope to gain? Create your own criteria, and carefully consider how each trade show might benefit your ghost kitchen brand.
Here are our top ten picks of 2022 trade shows for ambitious food franchises:
9-10 March: Nisbets Live (Bristol)
21-23 March: HRC Hotel, Restaurant & Catering (London)
8-9 April: International Franchise Show (London)
25-27 April: The Food and Drink Expo (Birmingham)
17-18 June: The British & International Franchise Exhibition (London)
4-5 July: Imbibe Live (London)
14-15 September: The Casual Dining Show (London)
26-28 September: The Big Hospitality Expo (London)
1-2 October: The National Franchise Exhibition (Birmingham)
19-20 October: The Restaurant & Takeaway Innovation Expo (London)
Keep up to date with the latest industry news and innovation with the Peckwater Brands blog. Whether it’s increasing your online visibility, creating an ultimate food prep list or inspirational packaging ideas, we help you stay one step ahead of the competition.
Topics from this blog: Hospitality
