Technology is revolutionising businesses all over the world. From how we share information to machine learning and virtual collaboration, ways of working are constantly evolving and adapting.
Whilst there’s always a slight trepidation about new technology, it offers massive opportunities for all kinds of organisations.
The ghost kitchen sector is no exception. There are so many amazing technology solutions to improve your operations and increase your profits.
Today, we take a look at some of the most exciting technologies transforming the restaurant industry.
Artificial Intelligence
By this, we don’t mean a whole brigade of robot chefs (at least not yet!) – but there have been numerous AI advances in the field of data analytics.
Amazon’s AWS is one of the largest examples, with powerful machine learning, analytics and data analysis services for businesses of all sizes.
Given that virtual food brands exist (for the consumer at least) firmly in the digital sphere, in-depth understanding of sales trends on food delivery platforms, supply management data, delivery times and targeted digital marketing (to name just a few possibilities) offers a whole realm of business opportunities.
The rise of AI and machine learning will also create new jobs in the sector, opening the door for tech-savvy individuals to revolutionise ghost kitchen operations.
Internet of Things
The Internet of Things (IoT) has been around for a while now, but the restaurant franchise industry is only just starting to take advantage of this technology.
IoT has enormous potential to revolutionise food safety protocols, by keeping fridge temperatures monitored at all times, updating stock levels and the amount of time ingredients have been on your premises.
This means less time filling out paperwork, as results can be shared with HACCP apps such as Food Safe System. Combined with AI data analysis, it’s a powerful technology for improving both efficiency and cost savings.
Staffing Apps
We all know finding and keeping excellent staff members can be difficult. With the “perfect storm” of covid restrictions, Brexit and rising costs of living – the restaurant sector has been hit particularly hard by staff shortages.
Despite this, there are some amazing apps designed with food franchises specifically in mind – helping you recruit, onboard and keep top talent.
With in-app ratings and reliability data on workers as well as tools to manage payroll and taxes, these apps free-up time so you can focus on running your kitchen.
Digital Marketing
Whilst it’s not a “technology” in itself, digital marketing is essential to the success of any restaurant franchise. This covers a whole raft of approaches, from food delivery platform listing optimization, to social media, pay-per-click advertising, email newsletters, blog posts and online articles.
If you’re just getting started with digital marketing, here’s a few key areas to focus on:
- Improving your ranking on delivery platform listings
- Improving your online customer reviews
- Food delivery platform marketing offers and loyalty schemes
- Creating meaningful connections with your online customers
At Peckwater Brands, we help virtual kitchen brand owners improve their digital operations. From tips for promoting food delivery to increasing your visibility on UberEats and Deliveroo, the Peckwater Brands blog has all the advice and inspiration you need.
Topics from this blog: Tech
